Assure, Insure, Ensure...

Be Word Wise

One of the silliest things I saw recently was this sentence:

It is called life assurance because it ensures your life and gives you peace of mind.

It sounds suspiciously like a promise that if you pay the premiums you’ll live forever. Whew!

Don’t get too excited. It’s just a really bad sentence. Read on.

Many people have trouble with the use of these simila…