Be Careful What You Advertise For – Part 4: Guru

Lift Your Language

Ninjas, Rockstars and Superheroes are off the list. So what should you advertise for?

Someone knowledgeable, wise and calm would be good. Maybe a Guru is what you need on the staff.

Then again, there are definite drawbacks:

• Gurus can be quite remote and difficult to locate; they tend to share their knowledge only with ardent (brainwashed?) followers

• They’ll assume the mantle of supreme authority and regard themselves as the source of all wisdom

• They tend to over-philosophise and are better at theory than practical action.

Bottom line:

Explain what you really want. Then judge the candidates’ knowledge and wisdom for yourself.

As for those who would answer to ‘guru’ – best leave them to their mountain-top refuges.