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Find A Niche For ‘Niche’

Find A Niche For ‘Niche’

Be Word Wise

Janette Parr Consulting's avatar
Janette Parr Consulting
Mar 18, 2025
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Better Communication
Find A Niche For ‘Niche’
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I feel another buzzverb coming on!

Marketing gurus are trying to tell us how 'to niche' our product.

Sorry! I’ll pass.

As a verb, 'to niche' something means to find a discreet little space to tuck it into – maybe a crevice, nook or cranny.

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