I Think I May... I Think I Might

Lift Your Language

The best, most engaging language is clear, precise and easy to understand. It's not about following strict rules but about avoiding confusion. 

It isn't a matter of life and death – well, not usually – but there are some situations where I definitely don't want language ambiguity. More about that later….

Just one of the brilliant things about a shared language is that it brings clarity of meaning. Whenever we communicate, we should at least try to avoid ambiguity and confusion.

A discussion about whether to use ‘may’ or ‘might’ illustrates this point really well.