Let Me Show You What I Mean

Writing Tips

You probably use a variety of techniques that are designed to appeal to the eye.

Obviously, they are used widely in what are primarily ‘visual texts’ – e.g. advertisements, brochures, flyers, and posters. They might be images, banners, shapes, etc. that accompany text. I often need to ask for help with those.

There are other important visual techniques, though, that add an extra dimension to texts that are primarily written.