Pivot? Baaa...

Lift Your Language

Pivot! This buzzword has been lurking about for a while, but its use is still spreading.

At best, it's an example of boring and predictable 'corporate speak'. At worst, it replaces what could be informative and useful words that convey what businesses are doing or planning.

English is an extraordinarily rich language. Why not be more precise?

Read on, to see what 'pivot' really means, and for examples of how it can blur or even mangle meaning, to the point where the same word is used to say diametrically opposite things.