September Newsletter

A Change of Format; Why On Earth? Get Off The Elevator

Hello everyone

This is the September newsletter you’re having when there was no September newsletter. Lots of work and a new project made the month disappear before I was fully into it. Hello to Better Communication’s new subscribers. Yes, we are still here! 

From today, the newsletter will change format. I will post weekly, sending only one article (sometimes two). The content will rotate through the usual focus areas: Be Word Wise; Lift Your Language; and Writing Tips. In response to requests, I’ll add articles on The Human-Centred Workplace (Human Skills) and Better Business to the mix. Speaking of which, there has been definite progress on the books. More news later.

As usual, please share this newsletter or the website subscription link with anyone you think might be interested in reading it.

Hope you had a good ‘spring into Spring’.

Best regards

Janette

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Why On Earth?

There’s a lot written about ‘why’ we do (or fail to do) things. Specialists in motivation, therapy, training and coaching and many others often write well about it.

Phrases like Exploring the ‘why’, ‘how’ and ‘when’ of marketing and Discovering the power of ‘why’, for example, make perfect sense.

But the bandwagon jumpers take it further. The power of ‘why’ goes to their heads and they let common sense and straightforward meaning fly out the window.

Examples:

• Walking your why

• Living your why

• Finding the heartbeat of your why

And, wait for it...

• Elevate your why.

The solution

Criticism is pointless without constructive suggestions, so here goes: