Better Communication

Better Communication

Texts For Effects

Writing Tips

Janette Parr Consulting's avatar
Janette Parr Consulting
Sep 02, 2025
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Writers construct texts to shape the response of their readers. Readers react and respond to what they read.

This writer-reader interaction is fundamental. Therefore, if you are writing, you should focus on making the interaction a positive and effective one.

This is true for whatever you’re writing. Here, I’m focusing on non-fiction texts.

Are you ticking all the boxes?

For better communication, here are 10 questions you should ask (and answer):

The key terms are examined in more detail below the list.

  1. Can you identify your intended audience?

  2. What is the specific purpose of the text?

  3. Does its form match your intention?

  4. Think about your title; what does it suggest?

  5. What tone have you adopted?

  6. Which perspective are you presenting?

  7. Is the content appropriate and relevant?

  8. What is the structure of the text?

  9. What language techniques have you employed?

  10. What is the ‘do next’ (the call to action) of your text?

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