Visual Language Is Important

Writing Tips

You probably use a variety of techniques that are designed to appeal to the eye.

Obviously, you’ll use them widely in what are primarily ‘visual texts’ – e.g. advertisements, brochures, flyers and posters. They might be images, banners, shapes, etc. that accompany text. I often need to ask for help with them; this is not what this article is mainly about.

There are other important visual techniques, though, that add an extra dimension to texts that are primarily written.